Cascade AIDS Project
Branding + Collateral Design
Year: 2024
Cascade AIDS Project (CAP) promotes well-being and advance equity by providing inclusive health and wellness services for LGBTQ+ people, people affected by HIV, and all those seeking compassionate care.
CAP reached out ahead of the fundraising season to build a visual identity for their campaign that would stand out against the sea of nonprofits. Taking inspiration from their history of care, we designed a marketing campaign that was full of nostalgia intended to drive younger donors. The result led them to acheive 103% of their fundraising goal.
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